As long as you see a variety of anchor texts that help your search engine optimization, choose the right approach. These anchor texts took years to create, but because of the content I produce and the relationships I’ve built, they help my SEO and, in many cases, help my articles rank on the first page of Google. In the earlier days of search engine optimization, when you could get away with pretty much anything, people who wanted to rank for “dog training” simply sent all their anchors as “dog training.” Although it wasn’t a massive update, it showed SEOs that Google was considering seemingly small factors such as anchor text.

Undoubtedly, the most important skill you can have in terms of offsite SEO is anchor text selection.

What’s the best anchor text in SEO

As you can see in the following HTML image of the anchor text, the element contains two tags: an href attribute, a URL value, and an anchor value. And if you use the wrong type of anchor in the wrong scenario, your SEO performance will be impacted. It improves the user experience on your website and gives the search engine a better idea of the relevance of the anchor text links. As with generic anchors, random anchor texts use phrases that don’t contain a specific type of keywords.

Are anchor links good for SEO

The blue underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underline it with HTML code. Avoid creating low-quality links—Anchor text is just one of the factors that determine how valuable a link is. If you haven’t tweaked an alt tag, Google will read it as a “NoText anchor,” which you should avoid. You definitely want to choose anchors that make sense for the link and that will help provide a positive experience for your readers.

How do you optimize an anchor text?

In addition

to being careful to use exact words that match, you should also pay attention to how relevant your anchor text is to the content and topic it links to. While you don’t necessarily want to write long-tail anchors all the time, they can be useful for SEO. This creates a more natural anchor text distribution and helps improve search engine rankings for more keywords.

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